Why i started
Strategy that moves. Execution that sticks.
JCPenney and Zale to The Container Store and Buff City Soap—too often, I saw strategies stall in complexity.
I started See Forever Consulting to change that. Too many strategies stay stuck on paper. I help brands move from vision to execution without getting lost in the messy middle.
I love solving problems, I love helping teams move forward—and that’s the reason I consult.
Proven Impact
Clearance Channel Optimization
Redefined the role of Clearance Stores in Nike’s marketplace. Delivered an integrated model across pricing, space, store ops, and consumer experience.
ERP Transition & Revenue Readiness
Advised Nike Direct on HANA S/4 ERP cutover. Led readiness across pricing, allocation, revenue recognition, and 3PP operations.
Merchandising Transformation
Led assessment and redesign of core merchandising for $8B military retailer. Built future-state model for assortment, lifecycle, forecasting, and allocation.
Visual Merchandising Toolkit
Designed scalable toolkit for global dealerships. Standardized storytelling, product presentation, and in-store conversion strategies.
Strategic Rebrand
Directed rebrand of $15M D2C children’s brand. Built brand architecture, positioning, and change strategy across merchandising, digital, and consumer touchpoints.
Service Bundling & Pricing
Developed bundled maintenance programs. Delivered consumer segmentation, GTM roadmap, and operational model across retail + service.
Snapshot of Experience
- 20+ years leading retail strategy, merchandising, and operations across iconic brands
- Executive roles with Buff City Soap and The Container Store
- Leadership in merchandising, pricing, and digital strategy at JCPenney and Zale Corporation
- Consulting partner to Fortune 500 and high-growth brands — including Nike, AAFES, BRP, and Tire Discounters
- Oversaw $50M–$450M growth initiatives in store expansion, digital platforms, and product portfolios
- Current Chair of the College of Merchandising, Hospitality & Tourism Advancement Board at UNT
